Joico's leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a A gentle color-protecting shampoo for weak or multi-processed hair. Provides a dense, cushiony lather that rinses away easily, helping to prevent tangles and protect hair fibers. This rich shampoo will significantly improve your color retention, add shine and smoothness, and tame your flyaway hair.