A semi-permanent colour with acidic pH value, Wella Color Fresh Medium Intense Red Blonde 7.44 blends grey/white hair by up to 40%. The new formulation lasts up to 35% longer for fabulous colour results and intensive shine.
Wella Color Fresh Medium Intense Red Blonde 7.44, which lasts up to 10 shampoos, helps you achieve gentle colour effects, refresh your permanent colour and level out uneven tones. With no ammonia or peroxide Color Fresh is gentle on your hair; it washes out evenly and completely and may be used directly after perming.
We cannot guarantee accurate colour match with the picture as the colour will vary in according to your current hair colour.